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Basketball training in New Kent

We build basketball players.
Not basketball drills.

Coached by New Kent’s varsity head coach. Trained by the players who came up through us.

Find your program Meet the coaches

Programs

Two paths. One program.

Foundations is a skill class for ages 6–12 — flexible enrollment, fundamentals-first. Player Development is monthly small-group and individual training for committed players.

Foundations

Skill class for ages 6–12

Group format · Fundamentals-first · New Kent Parks & Rec

Class bundles or pay per class

Footwork, ball-handling, shooting form, and age-appropriate competition. Built so a first-time player feels welcome and a kid who’s been at it keeps progressing.

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Player Development

Small-group and individual training

Year-round · 4:1 ratio · Assessment-driven · At our gym or yours

Monthly subscription

For players ready for more. Every player gets a custom development plan and a dedicated coach. Small-group sessions plus 1:1 work where it matters.

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A coach's hand and a young player's hand both on the ball

We coach the game.

Your staff

Coached by the people putting kids on varsity.

Four specialists. Each owns a piece of the whole-player approach — shooting, defense, guard development, fundamentals + program design, and the mental work that holds it together.

Coach Garrett Ross
Garrett Ross
Head Coach · NKBA + NKHS Varsity
Coach Donovan
Coach Donovan
Guard + post development
Will Ross — Elite Player Trainer
Will Ross
Shooting · State 3PT leader
JJ Jacobs — Player Development Trainer
JJ Jacobs
Defense + footwork · NKHS assistant

The pipeline

From New Kent gym to state leader.

Every kid we train is on a path. Will Ross is the proof — he came up through NKBA, started four years at New Kent High, led the state in 3-point shooting, and is now back training the next group.

Will Ross at 6th grade with NKBA youth-team trophies

Sixth grade

Started in a New Kent gym with our youth program.

Will Ross in 9th grade as a varsity starter at New Kent High School

Ninth grade

Four-year varsity starter. State leader in 3-point shooting. Bay Rivers District Player of the Year.

Will Ross today, training NKBA players

Today

Off to Southern Virginia University, his first year of college basketball. Back at NKBA training the next group between seasons.

From New Kent families

What parents say.

“Over the last few years, the NKBA program has provided our daughter with great foundational athletic development. The coaches bring knowledge, passion, and patience to each practice and game — all the while bolstering confidence, selflessness, and leadership amongst the girls. Our daughter absolutely loves her Blazers team because the bond extends well beyond the basketball court … they are a family and we are excited to watch them progress together in the coming years!”
Jenny PowellParent of a Skills Development player
“My son has participated in a multitude of basketball camps, training programs and teams. NKBA, by far, has prepared him with the foundational skills, essential drills and playing opportunities which have collectively transformed his abilities and heightened his commitment to the sport.”
Emily SalmonParent of a Skills Development player
“NKBA has been instrumental in Colby’s success both on and off the court. This organization has taught him far more than dribbling and shooting; it has instilled essential skills such as sportsmanship, confidence, and resilience. NKBA’s ability to develop young athletes into well-rounded individuals is a testament to the program’s lasting impact.”
Jenny JenkinsParent of a Skills Development player

Summer 2026

Heart of a Trojan

Join us for four days of basketball, character building, and fun! This year’s camp focuses on developing both skills and mindset — because champions are built from the inside out.

Learn about camp

FAQ

Common questions.

When does registration open and close?

Foundations registration is open now and closes when we hit capacity (24 players) or the day before the first session, whichever comes first. Player Development is rolling — enroll any time and your first month prorates to the next billing cycle.

Is there a sibling discount?

Yes. Foundations: $20 off per additional sibling. Player Development: $25/month off, auto-applied at checkout once your second player is on your account.

What should my player bring?

Court shoes, a water bottle, athletic wear. We provide the basketballs. For Player Development, players may bring their own ball if they prefer.

Who do I contact with questions?

Email garrettross@nkba.life or call 757-254-7376. We typically reply within a day.